What key metrics should I focus on to optimize Google Ads campaigns?What question is your article answering?
The most important metrics for hotel campaign performance
You don’t need to look at every metric. The most important ones are:
- Conversions – how many bookings were generated
- Conversion rate – how efficiently visits turn into bookings
- Cost per conversion – how much it costs to generate one booking
- ROAS (Return on Ad Spend) – how much revenue is generated per euro spent
- Click-through rate (CTR) – how engaging the ads are
- Revenue – total booking value generated