The calendar view in Userguest helps you quickly understand demand, availability, and revenue performance by date, supporting smarter campaign planning and optimization decisions.
Demand and availability indicators
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This view shows how users search and select stay dates over time.
You can identify:
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High-demand periods based on search activity
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Most searched vs most booked dates
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Demand trends ahead of actual bookings
Availability levels are based on booking engine data and help highlight:
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Dates with constrained inventory
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Fully open or low-occupancy periods
Revenue and booking performance
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Revenue indicators are calculated from confirmed tracked bookings and typically include:
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Revenue per date
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ADR (Average Daily Rate)
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Conversion rate (CVR)
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Stay vs. search distribution
These metrics help you understand which dates generate the most value, not just the most interest.
How to use this view
By combining demand, availability, and revenue data, you can:
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Spot high-demand / low-availability dates (protect revenue)
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Identify low-demand / high-availability dates (opportunities for campaigns)
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Plan boosting and promotions based on real demand signals
Need help interpreting the data?
If any indicator or trend is unclear, your CSM can help interpret the calendar view and recommend actions based on your booking behavior and campaign goals.