What discount percentage should we use for campaigns?
How to choose the right discount level for your campaigns
The ideal discount depends on your objectives, demand levels, and competitive environment.
Common benchmarks include:
- 5–10% for margin-friendly incentives
- 10–15% for strong conversion uplift
- 15–25% for seasonal or aggressive promotions
Your CSM will help you choose the most effective discount based on parity data and performance goals.