How often is Google Ads and dashboard data updated?
Understanding data freshness in the Userguest dashboard
Data update frequency varies depending on the source.
Google Ads data
- Campaign spend and clicks: Updated every 3 hours approximately
- Conversion data: May take 24–48 hours to fully attribute due to Google’s processing delay
- Final revenue figures: Best reviewed after 3 days to account for all attribution windows
Userguest dashboard data
- Session and visitor data: Updated daily (typically overnight)
- Booking conversions: Updated daily based on confirmed booking events
- Performance reports: Reflect data up to the previous day
Why data may look different in real time
If you check data on the same day as a campaign launch or event, you may see incomplete numbers. Always compare performance over 7-day or 30-day windows for meaningful insights.