How does Userguest measure campaign success?

Userguest measures success primarily through direct revenue generated and return on ad spend (ROAS) — not vanity metrics like impressions or clicks.

Our success framework

1. Revenue attributed to Userguest — bookings tracked through our conversion script that originated from Userguest-managed campaigns or on-site tools
2. ROAS — how much revenue is generated per €1 invested in ads
3. Direct booking growth — increase in direct channel share vs. OTAs over time
4. Incremental revenue — bookings that likely wouldn’t have happened without the campaign

What success looks like in practice

• A notification campaign that generates €15,000 in tracked bookings in one month
• A Google Ads campaign with 12x ROAS over a quarter
• A seasonal offer that sold out a low-demand period 3 weeks before check-in

Monthly review

Your CSM shares a performance summary each month so you can see progress against agreed goals.