How does Userguest calculate booking metrics (ADR, length of stay, lead time)?

Userguest calculates booking metrics based on confirmed bookings tracked through your booking engine. These metrics help you evaluate the quality and value of bookings influenced by Userguest campaigns.

Here’s how the most common metrics are calculated:

• Average Daily Rate (ADR): total booking revenue divided by the number of booked nights
• Length of stay: average number of nights per booking
• Lead time: average number of days between reservation date and arrival date
  
  

These calculations follow standard hospitality industry definitions to ensure consistency with your internal reporting. If you notice discrepancies, your CSM can help validate tracking and data sources.