How do our campaigns perform compared to industry benchmarks?
Understanding performance expectations in hospitality
We don’t have access to competitors’ exact data, but typical hospitality benchmarks are:
- CTR: around 4–6%
- ROAS: usually between 3x and 10x
Performance varies depending on:
- Location and seasonality
- Brand strength
- Website speed and booking experience
- Mobile usability
Seasonal fluctuations are completely normal in tourism, and performance should always be reviewed in context.