How do our campaigns perform compared to industry benchmarks?
Understanding performance expectations in hospitality
Industry benchmarks (hotel sector)
| Metric | Typical range |
|---|---|
| ROAS | 6x – 15x (varies by market and competition) |
| CTR (Search) | 3% – 8% |
| Conversion Rate | 1% – 4% |
| Cost per Booking | €15 – €60 (varies by ADR) |
Important context
- Benchmarks vary significantly by destination, property type, and competitive landscape
- A beachfront resort in peak season will see very different numbers than a city hotel in low season
- Userguest compares your performance against similar properties in our portfolio where possible
How to get your benchmark comparison
Ask your CSM for a benchmark report — we can share how your key metrics compare to similar properties we manage.