How can we check that tracking and conversion scripts are working?

Accurate tracking is critical for reporting and optimization. There are several ways to confirm that tracking is working correctly.

You can check tracking by:

• Using GTM Preview Mode to see events firing in real time

• Comparing booking engine bookings with Userguest reports
• Asking your CSM to run a full tracking diagnostic

If you’re unsure, we recommend asking us to validate tracking — it’s the fastest and most reliable option.