Do you need access to our Google Ads / Analytics accounts?
When and why access to Google Ads or Analytics may be required
In most cases, access to Google Tag Manager is sufficient for onboarding and tracking. We intentionally keep access requirements minimal to reduce risk and complexity.
We only request access to Google Ads or Google Analytics if:
- You want help tracking Ads campaigns
- You are running Userguest-related Ads
- Advanced analytics or attribution support is required
Your CSM will always explain why access is needed before requesting it.